Recently, the 2019 winner of the Red Dot Award, known as the “Design Oscar”, was officially announced. ZTE’s smart set-top box and 5G QCell base station won the 2019 Red Dot Design Award for its innovative design concept and unique design. At the same time, this is another international award that ZTE has won after winning the German iF Design Award in 2019. Among them, ZTE’s 5G QCell base station has won both the iF design award and the red dot award, which is a veritable value and strength.

The German Red Dot Awards began in 1955 and is the world’s top and most influential industrial design award. The Red Dot Award is known for its demanding selection criteria and high gold content. It is also known as the “World’s Three Design Awards” with the German iF Design Award and the US IDEA Award. The products that won the red dot award undoubtedly represent the highest level of industrial design, and also mean the recognition of international authority in industrial design.

This award-winning smart set-top box: Designed as “Times? Thinking”, thinking about the purest geometric design, repeatedly considering the most appropriate integration and change between the circle and the party, pure and powerful. The design idea is reflected in the subtle changes in the details of the pure form, simple and beautiful.

This 4K ultra-high-definition network set-top box with family cloud function can be used for remote control, media push and application management through mobile app, and can also be connected to mobile hard disk for mobile phone album backup, file upload/download and other functions. Infinite changes can be created with the simplest form, the data changes quickly in the square, and the beauty of time sharing is realized in the realization.

Another award-winning product called “Yunzi” – ZTE’s 5G QCell base station, whose design concept is derived from Go, symbolizes ZTE’s “5G, layout of the future.” At the same time, the design also reflects the combination of shape and function. The heat-dissipating teeth on the back have the dual characteristics of beauty and practicality, which change the inherent impression of the base station in people’s minds. The metal texture reflects the beauty of industrial design.

In addition, ZTE’s 5G QCell is different from traditional macro stations in terms of product form, transmission power and coverage. The use scene is mainly indoor and hot public places, so there is a higher requirement for the appearance and appearance of the product. QCell’s red dot award and iF design award have also confirmed its high industrial design level.

So far, at the beginning of 2019, ZTE has won 8 international design awards (6 iF design awards and 2 red dot awards), indicating that the industry’s recognition of ZTE’s industrial design capabilities is ZTE’s own efforts. As a result of deep cultivation, I believe that with more in-depth exploration, ZTE can achieve more fruitful results in this field.