Recently, Sichuan Huatuo Optical Communication Co., Ltd. announced that starting from January 8, 2020, Huatuo officially launched a new brand LOGO. The release of the new LOGO aims to cooperate with the implementation of the company’s development strategy, and further enhance the international corporate image of Huatuo Optical Communications and shape the industry’s first-class brand, and increase brand influence and competitiveness. In the large-scale construction of 5G communications in 2020, Huatuo Optical Communications will fully display the company’s corporate culture and service attitude through a brand new logo.

The new LOGO is streamlined from the previous pattern and letter form to a pure letter form. It still maintains a refined flat design style and conveys core information to customers more intuitively.  Although simplifying the complexity is the core of the change of the logo of this company, the unique design of the letter “O” has special meaning:

The design of the letter “O” was inspired by the binary language and the symbolic transformation of 0 and 1: moving the small “rectangle” into and out of the circle, showing “connection” (in the circle) and “separation” (outside the circle).

At the same time, the design of the letter “O” contains “yin and yang elements”, symbolizing both transmission and balance.

In western philosophy, from left to right represents progress. Therefore, the change of “O” in Hua Tuo’s new LOGO “ATOP” symbolizes the company’s continuous development and entrusts the company with the beautiful meaning of riding the waves and sailing.

The round shape conveys the company’s positive corporate culture: harmony, unity, and integrity.

The choice to extend the design on the letter “O” is because the circle is a universal symbol with broad meanings. It not only represents the full range of Huatuo optical module products, but also covers multiple applications such as transmission, wireless, and data centers. On behalf of Huatuo, it understands the market from 360 degrees (customers, competitors, suppliers, etc.); it obtains valuable information; it plans product solutions in advance, and quickly provides personalized services to customers.

In addition, in terms of color matching, the new LOGO abandoned the original combination of orange and blue, and chose a more mature and stable sea blue, which means that Huatuo will bring customers with mature, stable and cost-effective products to meet customers and face market.

At the same time, we also put forward a new corporate brand proposition: let’s make it personal (exclusive customization, connecting you and me), highlighting the core concept of Hua Tuo oriented to customer needs, reflecting our dedication to provide customers with unique and personalized services and professional attitude to create the perfect solution for each customer, helping customers to stand out from the competition. Listening to what others think and serving others is not only our attitude towards our customers, but also our attitude towards you and us in Huatuo. We help each employee customize the career path that is most suitable for self-development. Through the progress of the enterprise, we can promote the improvement of the employees’ own quality, so that everyone can shine on the stage of Huatuo.

2019 is an unusual year for Hua Tuo. In October 2019, Special Information announced that it has formally invested in Huatuo Optical Communications, working with the strong, so that Huatuo Optical Communications can keep pace with the development of the times and accelerate the realization of its dream of becoming an industry-leading company. In order to achieve this goal, Huatuo chose to expand its brand influence with a new look, provide more customers with higher quality products and services, and bring new vitality to the global 5G development and the construction of more data centers.

A new logo brings not only a change in brand image, but also a new attitude of Huatuo to customers and the optical communication industry. Huatuo will work with customers and partners to create greater value with a brand new look and high spirit, with the belief of “exclusive customization, connecting you and me”.